Search, Display, Email outperform Offline Media by far

Datran Media | Annual Marketing Survey 2009

The annual marketing and media survey by reaching out to over 3,000 industry executives from Fortune 1000 brands and leading interactive agencies concluded, that email, search and display continue to pace far ahead of offline media, direct mail and mobile as the strongest performing advertising channels.

Most marketers plan to employ display advertising (59.2%), behavioral targeting (65.1%), audience analytics (76.1%), targeted email campaigns (80.8%) and ad networks (63.2%). Other multi-channel trends that seem to be emerging include marketer interest in mobile advertising (34%) and social media advertising (72.8%).


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