Online Video continues to take off

Video – Eyeblaster Study

No longer an experimental medium, online video advertising has become one of the industry’s fastestgrowing ad formats. Online video ads are projected to reach up to 10% of total online advertising by 2013 from 2% in 2008, and up to 7.6% from 0.7% of TV ad spend in 2008 according to eMarketer.

This tremendous growth is driven by online video‟s high level of engagement, which dwarfs click-through rates of standard online ads. From the period of Q4‟07 to Q3‟08 we have seen that video ads generated an average interaction rate of 23%. This is more than 2.5 times the interaction rate achieved by other Rich Media online advertising, and a rate of almost 30% more dwell time (Eyeblaster worldwide data for Q4‟07-Q3‟08).

pdf_icon Download the electronic version of ‘Online and HD Video’ Best Practices.

pdf_icon Download the electronic version of ‘APAC Rich Media’ Benchmarks.


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