Online Video continues to take off
No longer an experimental medium, online video advertising has become one of the industry’s fastestgrowing ad formats. Online video ads are projected to reach up to 10% of total online advertising by 2013 from 2% in 2008, and up to 7.6% from 0.7% of TV ad spend in 2008 according to eMarketer.
This tremendous growth is driven by online video‟s high level of engagement, which dwarfs click-through rates of standard online ads. From the period of Q4‟07 to Q3‟08 we have seen that video ads generated an average interaction rate of 23%. This is more than 2.5 times the interaction rate achieved by other Rich Media online advertising, and a rate of almost 30% more dwell time (Eyeblaster worldwide data for Q4‟07-Q3‟08).
Download the electronic version of ‘Online and HD Video’ Best Practices.
Download the electronic version of ‘APAC Rich Media’ Benchmarks.
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