“Utility Moms”: Parent’s Online Behavior
Digital Parents Using Facebook, Social Media for Themselves – Advertising Age
Razorfish surveyed 1,500 online moms to find out what the 27 million digital moms are doing, and CafeMom surveyed 1,700 members to understand the different types of moms and what marketers can do to engage them.
CafeMom identified five segments of digital moms:
– Utility Mom (26%)
– Groupster (12%)
– Infoseeker (12%)
– Hyperconnector
– Responsible Recyclers
– Socially Liberal Organic Eaters
– Pugnacious Truckers
Take a Quiz to find out what what segment you belong to!
More charts here.
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