Can Brands Have A Social Life?

“Can Brands Have A Social Life?” Ogilvy One

The research covered 12 countries in Asia with insights and a practical approach to formulate a Digital Social Media Strategy.

All brands can have a social life. Social media is democratic by nature and the barriers to entry are relatively low.

The sMedia™ Planning Process provides a framework that looks to identify the right influencers and promotes them into genuine brand evangelists using creativity and innovation. It also recognises the need to continuously monitor and optimise the dialogue to ensure the relationship stays alive.


pdf_icon Download the electronic version of ‘Social Life in Asia’ Study.


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