Adapting Websites to Users

Technology Review

webmorphResearchers at MIT’s Sloan School of Management hope to make websites better at selling products by making them adapt automatically to each visitor, presenting information in a way that complements that person’s style of thinking.

Within about 10 clicks, the system makes a guess at the user’s cognitive style and morphs to fit.

 

 

 

 

 

 

 

pdf_icon Download the electronic version of ‘Website Morphing’ Paper.

 

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