Survival Of The Fittest Meets Madison Avenue

SnapAds: Survival Of The Fittest Meets Madison Avenue

 http://vimeo.com/moogaloop.swf?clip_id=2337612&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Snapads has created a system that dynamically adjusts the appearance of banner ads over time to maximize engagement.
And it seems to work – a three day trial campaign for a recent film saw an increased clickthrough rate of 1922% over three days (not a typo).To create a campaign, advertisers provide SnapAds with a special Photoshop file containing a number of specially-tagged layers with all of the art and text assets they’d like to potentially display in their banner. Advertisers can create rule sets specifying which layers are allowed to appear together, allowing them to ensure that SnapAds never generates an ad that is nonsensical or potentially offensive. Once all of the rules and assets are in place, the platform can get to work.

 

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