The Five Biggest Digital Marketing Cliches

Advertising Age – DigitalNext

Fatigue

Some marketers have rushed to embrace any and every new digital tactic.

This has resulted in a scenario where some digital tactics are dangerously close to "jumping the shark." Everyone is doing them, so they’re not original anymore. They generally are not done well (i.e., in a way that builds brand equity, awareness or sales), and they may be so commonplace that rather than making a brand seem current or hip, they have the opposite effect.

Here are my [Mark Cregar] top five:

  • The Social Network Page
  • The Second Life Storefront
  • The Online Ad Contest
  • The Social Network
  • The Online Branded Entertainment Series

 

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