Top Brands using Digital in Asia
TNS > Published research > Digital Media study
A new study jointly published by TNS and Digital Media magazine reveals the brands whose digital presence is strongest in the minds of consumers across Asia.
Top 5 digital advertisers ranked in order of awareness:
The study also reveals:
- Websites, banner ads and pop-ups still recalled most commonly though consumers are sceptical of pop-ups and banners
- Recommendations from friends and family are still considered most trustworthy
- Emerging digital formats such as in-game and ads via mobile handsets have some way to go before establishing consumer credibility
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