Top Brands using Digital in Asia

TNS > Published research > Digital Media study

dms-bannerA new study jointly published by TNS and Digital Media magazine reveals the brands whose digital presence is strongest in the minds of consumers across Asia.




Top 5 digital advertisers ranked in order of awareness: pr_digital_diagram

The study also reveals:

  • Websites, banner ads and pop-ups still recalled most commonly though consumers are sceptical of pop-ups and banners
  • Recommendations from friends and family are still considered most trustworthy
  • Emerging digital formats such as in-game and ads via mobile handsets have some way to go before establishing consumer credibility

pdf_icon Download the electronic version of Full Report free of charge. 


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