The Future of Search

Official Google Blog

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In the next 10 years, we will see radical advances in modes of search: mobile devices offering us easier search, Internet capabilities deployed in more devices, and different ways of entering and expressing your queries by voice, natural language, picture, or song, just to name a few.

Media
We’ve barely scratched the surface with universal search, but it’s an important first step to exploring the full range of what we can do with rich media.

Personalization
Search engines of the future will be better in part because they will understand more about you, the individual user.
Location
Since location is relevant to a lot of searches, incorporating user location and context will be pivotal in increasing the relevance and ease of search in the future.
Social
There’s a lot of expertise, knowledge, and context in users’ social graphs, so putting tools in place to make “friend-augmented" search easy could make search more efficient and more relevant.

Language
The basic concept is – if the answer exists online anywhere in any language, we’ll go get it for you, translate it and bring it back in your native tongue.

Conclusion
We’re all familiar with 80-20 problems, where the last 20% of the solution is 80% of the work. Search is a 90-10 problem. Today, we have a 90% solution: I could answer all of my unanswered Saturday questions, not ideally or easily, but I could get it done with today’s search tool. (If you’re curious, the answers are below.) However, that remaining 10% of the problem really represents 90% (in fact, more than 90%) of the work.
Coming up with elegant, fitting and relevant solutions to meet the challenges of mobility, modes, media, personalization, location, socialization, and language will take decades.

The ideal search engine
Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know.

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