Portable Social Graph

Avenue A | Razorfish: Slant

Razorfish_InsightThe explosive growth of social networks across all age demographics is largely because of our social graphs. It’s the mapping of who is connected to whom within a network of peers. And as a result, people are increasingly surfing the social networks and the broader web through the context of their friends and acquaintances—what those friends talk about, what they recommend, and what they consider to be relevant.



According to a Fast Company magazine article, the affect of the social graph on marketing is going to be even greater than that of radio, the telegraph, or television. "Community should be at the core of all media sites. From now on, we’ll see that social media doesn’t need to be separate from traditional media. The Media is Social."

pdf_icon Download the electronic version of Insight Report free of charge. 


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