Online Ad Price Index

PubMatic

The PubMatic AdPrice Index is a broad-based measure of ad network pricing information. It is based on anonymous data from over 3,500 publishers who work with PubMatic for ad network and layout optimization services.

chartImage_July_2008

The June PubMatic AdPrice Index indicates that the sputtering economy is still having an affect on the overall monetization of online advertising, while certain verticals, especially social networks and gaming, had a significant upswing in ad pricing.

The biggest surprises this month came from the social network and gaming verticals. Social networks showed a very sizable 66 percent average eCPM increase going from 19 cents in April to 32 cents in May. While this is an increase from April, this is still not back to as high as the March average. Gaming also experienced a strong surge, with the vertical’s average eCPM increasing 51 percent. In April, the gaming average eCPM was 66 cents and in May, the average eCPM was $1.00.

  Key Findings 

  verticalsImage_July_2008
 

pdf_icon Download the electronic version of AdPrice Index – June 08 free of charge.

 

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: