Engagement: A New Approach

YouTube – Forrester Research: Engagement: A New Approach

Excerpt from Forrester’s Marketing Forum 2008. Forrester Research Senior Analyst Brian Haven says the four I’s – involvement, interaction, intimacy, and influence — provide a framework for better understanding and measuring engagement with your customers.

ย 

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: