Engagement: A New Approach

YouTube – Forrester Research: Engagement: A New Approach

Excerpt from Forrester’s Marketing Forum 2008. Forrester Research Senior Analyst Brian Haven says the four I’s – involvement, interaction, intimacy, and influence — provide a framework for better understanding and measuring engagement with your customers.

 

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: