Universal Search: a First Look

Data from comScore Voices and iProspect

comScore revealed exclusive universal search data that showed many more searchers than expected are seeing blended search results. The data gathered during one week in January, showed that there were 220 million universal search results, of the total 1.2 billion search queries in the U.S. That means 17 percent of all searches on Google showed at least one result with video, news, images, maps, weather, or stocks. comScore’s findings support the assertion that the search result page is transforming from a directional guide to a destination









iProspect came out with more research emphasizing the prevalence of blended search results, and the way they change the behavior of searchers. The data showed that searchers are much more likely to click on image, news, or video search results when they are presented in a blended format.

pdf_icon Download the electronic version of iProspect Study free of charge. 


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