Universal Search: a First Look

Data from comScore Voices and iProspect

comScore revealed exclusive universal search data that showed many more searchers than expected are seeing blended search results. The data gathered during one week in January, showed that there were 220 million universal search results, of the total 1.2 billion search queries in the U.S. That means 17 percent of all searches on Google showed at least one result with video, news, images, maps, weather, or stocks. comScore’s findings support the assertion that the search result page is transforming from a directional guide to a destination
  universal_search

 

 

 

 

 

 

 

 


iProspect came out with more research emphasizing the prevalence of blended search results, and the way they change the behavior of searchers. The data showed that searchers are much more likely to click on image, news, or video search results when they are presented in a blended format.

pdf_icon Download the electronic version of iProspect Study free of charge. 

 

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: