New Book: Groundswell

Groundswell by Forrester Research

groundswell

“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works.”
A Book by Forrester Research Analysts Charlene Li & Josh Bernoff

Also by Charlene: Social Technographics® – Mapping Participation In Activities Forms: The Foundation Of A Social Strategy US$279 at Forrester

social_technographics

pdf_icon Download the electronic version of Book Excert free of charge.

 

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