Business Technology Marketing Benchmark Guide 2007

MarketingSherpa: US$297

XLK2Z9N9420070821Find out what 1,038 B-to-B marketers in software, hardware and technology services industries revealed to MarketingSherpa about what works for lead generation.

Includes 11 new data charts and 2007 data on:
– Lead nurturing using mobile email, podcasts and RSS.
– Optimizing your homepage and lead gen offer form.
– White papers and webinars – do they still work?
– Office politics behind why the buying cycle is lengthening.

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As marketers, we have to BE where our targets are looking. I agree with the report’s conclusions that we can all accomplish that via:

  • Whitepapers on third-party sites
  • SEO
  • Paid search
  • PR
  • Brand building

pdf_icon Download the electronic version of Benchmark Guide – Excert free of charge.

pdf_icon Download the electronic version of Benchmark Guide – Presentation free of charge. 

button_audio Download the electronic version of Benchmark Guide – PodCast free of charge.

 

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