Business Technology Marketing Benchmark Guide 2007
Find out what 1,038 B-to-B marketers in software, hardware and technology services industries revealed to MarketingSherpa about what works for lead generation.
Includes 11 new data charts and 2007 data on:
– Lead nurturing using mobile email, podcasts and RSS.
– Optimizing your homepage and lead gen offer form.
– White papers and webinars – do they still work?
– Office politics behind why the buying cycle is lengthening.
As marketers, we have to BE where our targets are looking. I agree with the report’s conclusions that we can all accomplish that via:
- Whitepapers on third-party sites
- SEO
- Paid search
- PR
- Brand building
Download the electronic version of Benchmark Guide – Excert free of charge.
Download the electronic version of Benchmark Guide – Presentation free of charge.
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