Lifestyle Media & Advertising

Price Waterhouse Coopers – CTI Publications

lifestyle_advertising_coverThe most fundamental shift in the history of media usage is upon us. Consumers are empowered by new technology and distribution platforms to engage with media and advertising in new ways. They are interacting with content, not just taking it in.
PWC believes that instead of attempting to position themselves alongside the segmented lifestyles of mass audiences, advertisers must now aim to position their brands within the lifestyles of individual consumers. This is an opportunity that PWC terms lifestyle advertising.

pdf_icon Download the electronic version of Lifestyle Advertising free of charge.

 A new approach that helps consumers maximize their limited time and attention to create a rich, personalized, and social media environment is needed. PricewaterhouseCoopers calls this approach lifestyle media; it is the combination of a personalized media experience with a social context for participation.
This report analyzes the impact of convergence on the video content, communications, advertising, and audience measurement industries; incl. key trends and roadmap.

pdf_icon Download the electronic version of Lifestyle Media free of charge.

 

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