Customerism

One word for many trends

History of Customerism by D. ReddingtonDonal Reddington regularly reports about developments, company announcements, and new technologies in the mass customization and personalization domain.
Recently, he posted a great feature on "Customerism", explaining different recent trends in business and technology seem to be converging into a new business model, that includes mass customization but also user innovation, crowdsourcing, and other developments.

Notes and ideas on mass customization, personalization, customer integration, and open innovation — strategies of value co-creation between suppliers and customers.

icon Download the electronic version of Customerism Big Picture free of charge.

 

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