Customerism
Donal Reddington regularly reports about developments, company announcements, and new technologies in the mass customization and personalization domain.
Recently, he posted a great feature on "Customerism", explaining different recent trends in business and technology seem to be converging into a new business model, that includes mass customization but also user innovation, crowdsourcing, and other developments.
Notes and ideas on mass customization, personalization, customer integration, and open innovation — strategies of value co-creation between suppliers and customers.
Download the electronic version of Customerism Big Picture free of charge.
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