Atlas – the latest research in the online advertising industry
The Atlas Institute publishes an ongoing series of Digital Marketing Insights to help marketers improve the results of their online campaigns. These reports are based on anonymous data collected from thousands of online campaigns. Want to get our Digital Marketing Insights? View and download them here.
BXD – Brand Exposure Duration
The classic levers of any ad campaign have been reach and frequency. With Atlas BXD, we introduce the missing element of time. This Insight explains what BXD is and its importance for online marketing.
The ability to measure BXD will have profound implications for advertisers looking to build their brands online. Planners and buyers will look for sites and placements that can most cost effectively deliver reach, frequency, and maximum BXD for the budget.
Similar to Gross Rating Points (GRPs), BXD provides another relevant way for marketers to compare cost effectiveness across different media vehicles.
Download the electronic version of BXD – Brand Exposure Duration free of charge.
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