Accenture Global Digital Advertising Study 2007
The findings of our Global Digital Advertising Study 2007 represent a resounding call to action for participants throughout the advertising value chain. The survey also shows that the challenges facing them should not be taken lightly.
Change is coming, and businesses will have to invest and change radically to get in or to stay in the game. But Accenture believes that the rewards will justify the effort. The long-term future of the advertising business — if we will even be calling it that a decade from now — is bright.
Download the electronic version of Global Digital Advertising Study 2007 free of charge.
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