Word-of-mouth in B2B

Economist – Global Technology Frorum Blog

"A recent GTF story caught our eye. It says that all the technology, advertising, and media hype in the world still doesn’t outdistance WOM – word of mouth. In a recent survey of business managers on what influences their business purchases, 53% gave word of mouth recommendations as their first choice.

How do WOM recommendations spread? Mobile, email? No, the story says it’s passed on by old-fashioned face-to-face communication. So, the moral is, if you want to promote your product or service, get out there and network."

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: