Word-of-mouth in B2B

Economist – Global Technology Frorum Blog

"A recent GTF story caught our eye. It says that all the technology, advertising, and media hype in the world still doesn’t outdistance WOM – word of mouth. In a recent survey of business managers on what influences their business purchases, 53% gave word of mouth recommendations as their first choice.

How do WOM recommendations spread? Mobile, email? No, the story says it’s passed on by old-fashioned face-to-face communication. So, the moral is, if you want to promote your product or service, get out there and network."

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