Online marketing needs better accountability and integration with offline campaigns, new survey finds

EIU Media Directory

eiumd
A major new survey by the Economist Intelligence Unit finds that businesses will focus on international over domestic markets in the next three years

Leading companies recognise the growing need to measure the effectiveness of their marketing campaigns, but admit that they spend little executive time doing it, according to a global survey compiled by the Economist Intelligence Unit.

  • Half of all respondents think that the level of accountability for all marketing activities is "rising dramatically".
  • Executives spend less time assessing the performance of marketing campaigns than either planning or executing them.
  • Between a third and a half say they don’t know how to measure the impact of several of their online marketing activities either.

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: