How has the explosion of video and social platforms influenced your marketing investments and strategic priorities?
- Know your customers
- Exceptional ROMI especially from Video Ads
- Deliver that successful storytelling format on Online Video Networks
- Harness the ability to continue the engagement with consumers post-view
How is your investment in video changing your relationship with media owners and agencies?
- The creation and curation of content is critical
- Deliver meaningful engagement, rather than just reach and frequency
- Cost per Engagement and Completed Views are important
Where does programmatic fit in Nokia’s video marketing strategy?
- One of Nokia’s Digital Media Pillars
- now increasingly with video
To what extent does the rise of digital and social media change the skill set of a Nokia marketer?
- Data-driven, always on and engagement focused
- Global digital transformation roadmap with training, workshops and self-help communities
How is Nokia’s product development supporting the rise of mobile video and better connectivity?
- Great smartphones and experiences for under £100
- Quality of the cameras with optimized image stabilisation shooting video unrivalled HD quality
- 4G to ensure bandwidth and with clever apps like DataSense