Archive for the ‘ Agency ’ Category

Advertising People Are Not Normal

Infographic Confirms It | Co.Create[ READ MORE ]

Customer Engagement Agencies

The Evolution Of CEA – Forrester Research As the demand for customer intelligence CI from business stakeholders grows and more organizations increase their CI maturity, organizations’ marketing agency needs have also changed. The Emerging Customer Engagement Agency Landscape A few traditional marketing services providers have recognized this need and are investing in services ranging from [ READ MORE ]

HD Marketing

Sharpening the Conversation – The Team and Tools You Need to Market in an Increasingly “Digitally Savvy” World How do marketer capabilities and relationships need to change as disruptive technologies transform the marketing value chain? Booz Allen and Hamilton jointly with the ANA, the IAB and the AAAA conducted this study in 2010 with 250 [ READ MORE ]

Consumer Engagement

  • May 1st, 2009
  • Posted in Agency

A New Seat at the Table   http://vimeo.com/moogaloop.swf?clip_id=4282076&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=ff0a16&fullscreen=1  [ READ MORE ]

Digital Family Trees 2008

  • January 28th, 2009
  • Posted in Agency

Advertising Age Ad Age DataCenter asked media, portal/search and agency companies to list their digital properties and services.    Download the electronic version of ’Digital Family Trees 2008′ Poster.    [ READ MORE ]

Agency 3.0

  • May 23rd, 2008
  • Posted in Agency

William Morris, Media Execs Create ‘Agency 3.0′ – Advertising Age – Madison+Vine: News Hollywood’s oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content. In [ READ MORE ]

Designed in NY, built in Bangalore

  • May 21st, 2008
  • Posted in Agency

Digital Media – The voice of Asia’s digital communications industry – MAGAZINE ARCHIVE – APRIL 2008 The purpose of Prodigious (Digitas Alliance) is to centralise digital production in low-cost markets. The model is simple: it has managers that work with marketers and creative agencies in their home markets, then offshore facilities that produce the work. [ READ MORE ]

Kiss and Punch by WPP

  • April 27th, 2008
  • Posted in Agency

Kiss and Punch – Forbes.com In 2007 WPP reported a pretax profit of $1.4 billion on revenue of $12.3 billion, up 8% in constant currencies. (That revenue puts it behind only Omnicom, at $12.7 billion, in its industry.) WPP’s operating (roughly speaking, Ebitda) margin has improved steadily to 15%, and in the last quarter of [ READ MORE ]

Marketing Annual 2008 – DataCenter

  • March 4th, 2008
  • Posted in Agency

Advertising Age The names, stats and insight you will need for the coming year in marketing Advertising Age’s Annual 2008, published Dec. 31, 2007, offers data on marketers, media and agencies, including a directory of marketing and agency executives for the nation’s top 50 advertisers.  Download the electronic version of Media Family Tree 2006 free of [ READ MORE ]

Talking about ChangeThis :: The Long Tail

  • February 28th, 2008
  • Posted in Agency

ChangeThis :: Manifestos Download the electronic version of The Long Tail Manifesto free of charge[ READ MORE ]

Follow

Get every new post delivered to your Inbox.